Milton Friedman, Father of Advertising

I've been asked by many people who the Father of Advertising is? Some say David Ogilvy. Others say Rosser Reeves. Many say Bill Bernbach. A few might go so far as to say it was Eve. I say since free markets and advertising are inextricably linked to each other, Milton Friedman is the Father of Advertising. Planners would be well advised to spend time understanding the Economics of Friedman and Economics. As those rare animals that can process large amounts of information efficiently, it's best they do it. It's a dirty job, but somebody in advertising has got to do it.