Do nothing farming

I took that from Masanobu Fukoka, the father of a revolutionary kind of organic farming, to illustrate an important point that escapes most people. Instead of spending all your time doing something and trying to convince yourselves that you are doing something, sometimes, it makes a lot of sense to simply observe people doing things. It's amazing the kind of ideas you can end up harvesting from this kind of farming. Account Planners, thinkers and other un-thinkers would be well advised to make a note of it.