Thursday, November 23, 2006

Old concept? Newtail

While surfing the blogosphere, I came across an interesting new concept. Okay, it's not a new concept, but the way I see it every new concept is a repackaged old concept. By that stretch of illogic, it's a new concept. Glad we got that settled. So, what is it? It's word of mouth in a new bottle. It's newtailing and here's how it unravels: Every now and then you flag a blog to your readers that you feel hasn't got the attention it deserves. Let the blogosphere do the rest. Where did we get the idea for this unusual piece of online marketing from? Zigzackly. Who got it from Confused of Calcutta. Who got it from a penchant for new-naming old ideas.

Why the term Newtail? So it gets a bit of equity from the long tail of Chris Anderson's Long Tail.

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