Why do creative people hate doing alternatives? I think it's because they're lazy. Period. I also think it's because Client servicing people don't know how to ask for alternatives nicely. As a result, often, a request for alternatives is taken by creative people to be a life-threatening slight of their abilities. Understand this, you have to be sensitive when you ask for alternatives. You also must have a very good reason for doing so. The best reason I can think of for the need for alternatives is, very simply, people are different. There have to be multiple ways of approaching anything. Besides, there is no single answer to any problem in the world. Furthermore, the state of the market doesn't afford us the luxury of doing away with alternatives. Of course, you cannot believe there is no best way to do it. But it certainly doesn't mean there isn't another way to do it.
Ask for alternatives. Nicely. Put your weight behind one route. Passionately. The benefits of this approach are too obvious to need enumeration. Needlessly.
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