Logo showgo #21: 7/10

Logo showgo #20: 6/10

Classy. Reflects the baseline of the magazine nicely. Just what a good logo should do: Work in tandem with the line that goes with it. Ladies and gentlemen, all rise for Jetstreaker, the magazine of the upper class...

Logo showgo #19: 6/10

Really good graphic design. Love the way the inner 'B' is slightly off-centre. It's what separates the logo from the ordinary.

Things we buy #13: Zihotch watch

The dial doesn't tell you the time. It connects you to a voice that does. Cool!

Logo showgo #18: 6/10

The retro cool of Bata

I'm sold on Bata. Why so? Because the stamp of individuality that Nike likes to attest to itself has gone. When everyone wants to be individual, nobody remains so. The mysterious appeal of Bata lies in the return of retro that we're witnessing and will continue to see in the years to come. The marketeers at Bata will do well to make a note of it and start pumping a little more money to take advantage of this trend. More than any other brand of footwear, the classic Bata brand is best positioned to take advantage of retromania.

Thank God for Planners

Why people don't read body copy

Logo showgo #17: 7/10

Logo showgo #16: 7/10

Logo showgo #15: 7/10

Memoirs of a Geisha - A triumph of execution

No matter what you think of originality, somebody else has already thought of it. And that's why, in this day and age, execution is just as important, if not more important, an idea than the idea itself. Proof of this is the film I watched last night. In terms of the story, it was just as melodramatic and formulaic as, say a film like Umrao Jaan. It's the breathtaking execution that make both films stand out. Advertising practitioners would do well to make a note of it. Oddly enough, Umrao Jaan didn't go on to win as many international accolades as Memoirs of a Geisha did. Hmm.

Things we buy #12: Eco-friendly bra/shopping bags

Trust the Japanese to come up with the most innovative weirdities society will ever get to know. What is it about the Japanese mind that makes them come up with such twisted wonders?

Skill Bill #6: Use people

If you don't know how to use people without making them feel like they are being used you're not likely to succeed in advertising, and in life. The key to being more productive lies in your ability to multiply resources. In my opinion, this is what makes the Internet special: It multiplies.

Skill Bill #5: Board games

Nothing like board games to make the mind go places the body cannot. Here's one that I chanced upon via a post from Blaiq. Sounds fascinating. All this to say if you want to keep your mind curious, engaging and alive, play board games.

Lazy people

What is it about us that stops us from making that anonymous call? We'll make anonymous calls for all kinds of stupid things but we have to be cajoled, coaxed and pursuaded to make this kind of anonymous call? Crazy people. Great film.

Arthur aur les Minimoys

I think what this movie needed was some good English writing. The formula for successful animated films in English is wisecracks and smart writing to go with good animation. This film has some outstanding animation but some very banal dialogue writing. I suspect it lost some of its verve and sparkle when translated from French to English. In some ways, this film reminds me of the problems we face in advertising when writing for multilingual audiences.

Logo showgo #13: 6/10

Advertising dystopia

The film's best jokes—and Idiocracy is a very joke-dense film—trace the steady and inexorable crassification of the cultural landscape into a future where the Fuddrucker's hamburger chain has become "Buttf***er's" and Starbucks offers hand jobs along with its lattes. Nike's slogan is "Don't Do a Thing" and Carl's Jr.'s is "F**k You, I'm Eating." Slot machines in hospital waiting rooms promise a shot at free health care, and language has devolved into a mixture of "hillbilly, Valley Girl, inner-city slang, and various grunts."

Skill Bill #4: Mint words

A good way to practice lateral thinking, and cultivate it, is to spend a little time, every day, trying to come up with one new word. It's easier than you think. All you need is a bit of discipline. On second thoughts, it's harder than I thought.

The perils of overthinking

Skill Bill #3: Life matters

Don't work like your life depended on it. Advertising is too dependent on too many people to let your life depend on it. If you happen to be in a position where you can work as a lone ranger, then put your life and soul into it. Only then.

A tag late

I got tagged into doing this after I did it. Ah well, I'll just tag along. Again. Thanks for the tag.

Logo showgo #12: 7/10

Thank You for Smoking

Proof that you've got to be really smart to be in advertising. And really dumb to buy advertising. Great movie. Sooper soundtrack.

Skill Bill #2: General Gyan

If you want to be in advertising, be in advertising. And not in Client Servicing, Creative, Planning or Media Planning. Advertising is for a special kind of generalist.