No matter what you think of originality, somebody else has already thought of it. And that's why, in this day and age, execution is just as important, if not more important, an idea than the idea itself. Proof of this is the film I watched last night. In terms of the story, it was just as melodramatic and formulaic as, say a film like Umrao Jaan. It's the breathtaking execution that make both films stand out. Advertising practitioners would do well to make a note of it. Oddly enough, Umrao Jaan didn't go on to win as many international accolades as Memoirs of a Geisha did. Hmm.
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