Briefly speaking: ADDF for life

Yay! Another public service campaign to crack. Yawn. Another public service campaign to crack. How does one bring life to the done to death public service communication scene? As always, creatively. The job is to talk about the Abu Dhabi Development Fund (ADDF) and tell people around the world how much the ADDF is doing for people around the developing world. My one line brief to communicate what ADDF is all about: The ADDF - Bringing life, back to life.