Who hates Account Planners?

Client servicing people who don't think anough about briefs. Creative people who think the only people in the advertising business worth thinking about are creative people. And Account Planners who don't realise that their job is to make other people look good. A good Account Planner should strive to be a good Creative Director, for Client Servicing and for Creative. Which beggars the question: What on earth is the job of the Creative Director? Good question. Probably explains why most Creative Directors hate Account Planners. Sigh, it's a dirty, dirty job, but somebody has got to do it.

Come to think of it, Account Planning seems like the worst job in advertising. And that's precisely what makes it the best job in advertising. What's life without a little challenge?