Idea v/s Idea

How do you go and sell a really adventurous idea to a client? No, you don't ram it down his/her throat. You make the idea you're in love with sound reasonable, conservative and safe by coming up with another idea that's even more radical. When the client sees the relatively impractical idea, he/she will find the idea you love and thought hard-to-sell, easy to buy into. Got this bit of inspired thought from a chat with Steve Manning I got to via a blog on naming matters called Brandnama. And that's my Newtail blog of the week.