Briefly speaking: The Emirates Foundation

Another public service campaign. Another attempt to penetrate the cynical exterior of humanity and touch the core of the inhuman being. Let's face it, people are selfish. How do you talk to people who think about themselves above all else, and everyone else? You encourage them to think about themselves. You give them yet another way to feel good about themselves. The Emirates Foundation wants to get more people across the UAE to volunteer their free time to help the aged, the orphans, the handicapped and the helpless. My one line brief to make people help these helpless people: The helpless can help you.