Does Microsoft really think people are going to forget who the people behind Zune are? Zune is being plugged as an independent brand, minus the baggage that comes from being associated with the House of Microsoft. I don't think that's such a good move. The one thing Microsoft has going for it is brand Microsoft. If Zune turns out to be a great product, which I suspect it is, Microsoft won't look so smart trying to disassociate itself from it. Agreed, a few people might have stayed away from Zune because of the Microsoft connection, but being afraid of being Microsoft is not a sign of very smart thinking.
Zune is a new generation product and in line with J. Allard and his team's search for the next big thing. Microsoft should have stuck with it. My one line brief for J. Allard: Get away from Windows. Stay with Microsoft. If you don't believe in yourself, why should people believe in you?
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