Couldn't Nintendo come up with another name for their new product? Maybe they didn't want to. The Godin's comment on the name set me thinking. Perhaps it's because they're not reaching out to hardcore gamers. Maybe the name Wii sounds really dumb because it is being compared with names for products that are targetted at hardcore gamers. Maybe we're just too used to macho, aggressive sounding names for gaming products. Maybe Nintendo is not targetting hardcore gamers. I suspect they're aiming for a larger market here. I suspect Nintendo is not looking to be another Playstation/Xbox. I think they're looking for the next Gameboy, another name that didn't speak to hardcore gamers and went on to be a huge success.
Agreed, Wii doesn't sound out the Übercool. I say Wii is for a larger, much larger, group of people who want to belong. Wii is for us, a people much more valuable than the Übercool. Übercool is a segment too small for Nintendo. Thus spake Übermaniam.
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