The Godin has talked more than a few times about the principles of naming. Keeping those priniciples in mind, I believe Du is a name that works. It's short. It's sweet. It's friendly. It's easy to pronounce. It has the legs for creative people to run with. It's cool. It's Dubai. It's a lot of things a telecom company should be. For those who don't know what Du is, you will. It's the Government of Dubai's telecom company. And it's in hot on Etisalat's heels. What do you think about Du? Think about it.
http://www.du.ae/
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