Reality doesn't show

Were reality shows the new black because we were becoming an increasingly cynical race? Are reality shows the old black because we're becoming an increasingly cynical race? Planners would be well advised to make a note of it. If a Planner's job is to help create engaging advertising that also sells, he/she must keep thinking of ways to get behind the cynicism. In other words, think even harder about the brief to enable the creative people to think beyond.