Monday, November 20, 2006

Picture this

Can an image be a creative brief? An image tells a story. A picture can be inspiring. A visual says a lot. I believe an image, in itself, cannot make for a good brief. An image is too vague a stimulus. A brief cannot be vague. An image is open to interpretation, which is also how creative people look at a brief. Hmm...the issue is debatable. It's an interesting one. I wonder how a creative team would react if they were given a brief that's an image? Would an image-brief work better with a headline or a caption to go with it? I'd argue yes. Note this beta: The next time you have to write a brief, try not writing it.

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