Name call #3: Zune

I've been thinking about brand names. Makes sense, after all, that's what brand names are supposed to make you do. Well, not exactly think about them, but remember them. When I think of Zune, more than a few negatives spring to mind. There's more than one way to say it. It's got a sleepy feeling about it. It's not as easy to pronounce as it's biggest competitor. And it's from Microsoft. As it is, Zune has picked a very tall mountain to climb, the least J. Allard and his team could have done was come up with a better name. On naming matters, the I-Pod wins hands down. It remains to be seen whether the product delivers what the name Zune doesn't.