Jonathan Rigby from Love Creative poses an interesting question. He asks nobody in particular, which also means everybody, what does an ad look like? Well, if you ask me, a great ad doesn't look like an ad. An ad that looks like an ad is as ineffective as research that reeks of research. To sell, you've got to first disarm. Then again, an ad that doesn't look like an ad is likely to get lost. So what does an ad look like? Put simply, it better not look like any ole ad.
Interestingly enough, Nintendo stepped in and asked to re-shoot the ads for Wii and make them look less like documentary and more like ads. Hmm.
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