A lite look at intelligence

When you're selling beer, raunch sells. Thank God someone decided otherwise. Miller Lite has always had a different spin on beer advertising. Clearly, there's a good Planner at work on this brand. Once again, they've gone off the beaten path to sell their beer. Somebody actually gave the creative people a brief for beer that said men who drink beer think about things other than women. (Even if they don't.) Now that's what I call out of the box thinking. I say Miller Lite has got something good going here. We'll have to wait and see. You can see the results of an unusually good brief for a beer at: www.manlaws.com