Saturday, November 18, 2006

Getting ahead with a leave-behind

A leave-behind is something you leave behind, in addition to a good impression, when you walk out of a pitch presentation. The one thing you mustn't leave behind is the work. No matter what, work should be presented to whoever it has to be shown to. Work should never be shown by people who haven't helped create it. And that's why you need a leave-behind. When you don't leave your work behind, you want to leave something behind for the prospects to remember you with. Always think of something that represents your agency and carry it with you to the pitch presentation. Walk out with your work. Leave behind the leave behind. And it better be good - like your work.

No comments: