What do you do when you present good English copy and are told by the servicing team that most of the people the ad is targetted at won't understand it so why not go back to the drawing board and dumb it down a bit? You tell them to advertise to the people who won't understand it in the language these people are most comfortable with. And then, you tell them again. Because the people who told you nobody will understand it will not understand it.
It's amazing how many times an English copywriter is told that a line he/she has written for an audience that understands good English is not working because the target audience doesn't understand good English. In which case, why advertise to them in English? Umm, did I just repeat myself? Good. It's worth repeating.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment