Briefly speaking: Primescapes from Sorouh

The brief was to sell blocks of land located in the heart of town. The brief was also to differentiate it from other Sorouh projects. All Sorouh projects talk about offering 'Life in Perfect balance'. The last thing we wanted was to come up with a central idea that talked about more 'Life in Perfect balance'. We realised what made this project special was that it was located in the heart of the city. The one line brief: Primescapes, find life in perfect balance without looking for it.