Briefly speaking: Etisalat meets DSF

How do you find a connection between the world's largest shopping festival and the region's largest telecom provider? You think about it. What does the Dubai Shopping Festival do? It brings people together from different parts of the world to shop. What does Etisalat do? It brings people together from different parts of the world to talk. The one line brief: Etisalat and The Dubai Shopping Festival, bringing people together.