Tips on how to become a Creative Generalist from a Creative Generalist

a. Write a book on advertising.
b. Maintain a marketing blog.
c. Start a column in newspaper or a magazine on advertising.
d. Teach part-time in MBA institutes.
e. Pick small clients for free lance. And use them as case studies.
f. Spread the word to agencies that you can consult with them on a project basis. This way you don't burden them financially and you get to work with many agencies.
g. Once you've done this gig for a year, two paths open up for you - set up a brand consultancy with similar minds or join a big agency as a strategist.

Thank you Anantha. As you can see, there's a lot that goes into a Creative Generalist's head. So the next time you belittle your Planner, think again.