Saturday, November 18, 2006
Briefly speaking: Sorouh Corporate
You are a property company. How do you communicate something about yourself that's vague, unconvincing and very hard to explain unless experienced over a period of time? You stay away from property. You stay away from advertising it conventionally. You stay away from pretty pictures, lifeless facilities and page-turning imagery. You don't think property. You turn to the customer. My one life brief for Sorouh corporate: When we look at property, we look at you.
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