Our agency needs people. We need a recruitment ad. Naturally, people have been falling over each other to do these ads. I've seen a lot of ads. They're all very creative. And very dishonest. When it comes to recruitment ads, the one thing I never see is honesty. I think an honest recruitment ad would a most refreshing recruitment ad. An honest recruitment ad would also be a most creative ad. It takes a lot of balls to be honest. Just like it takes a lot of balls to be creative.
My one line ask to recruitment ads for self would be, how about some honesty? It could make for some very path-breaking communication. Honestly.
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