A place for product placement

When few people have time for television and print advertising, it's time to look for another place to place those messages, subtly. Worldspace did it quite nicely in Lagey raho, Munnabhai Gandhigiri. That move, and movie, did more for Worldspace radio than any conventional advertising campaign might have been able to. It also told a few un-Gandhilike white lies along the way, but that's part of the advertising game, unfortunately. The case of Worldspace, most recently, tells me that it's time for agencies and clients to make a stronger pitch for product placement in the advertising game.

It's high time we all looked at the advertising game differently. It's time to look at product placement more closely.