The best Planners are not Planners

They're artists, farmers, scientists, law-makers, anyone with a curious mind, someone with the ability to process large amounts of information efficiently, sensitive souls, mavericks, passionate hobbyists, writers, malcontents, anarchists and different people with the ability to think out of the box. If you're looking for a good Account Planner, don't think advertising. Think out of the box. A good Planner is always someone who can. It's why I firmly believe all good Planners are creative.