Briefly speaking: ADCB Investment Services

You can't say we'll grow your money. You can't say we'll secure your future. You can't say we'll give you returns. You can't say anything provocative. Your communication has to be more conservative than a disclaimer. Now write something inspiring enough to inspire creative to come up wth a campaign that'll make people come to you. Sometimes the briefs with the most challenges are the best briefs to write. They make you think. Harder. When you can't say anything, there's a very good chance you'll end up saying something interesting. My one line brief for ADCB investment services: When it comes to us, the last people you should talk to is us. Please talk to our customers.