Wednesday, November 29, 2006
Mind the demographics
When people from all around the world don't want to act their age, it's time to say goodbye to demographics. Look around you. Young people are trying to act older. Old people are trying to get younger. Nobody wants to be what they are 'supposed' to be. The next time your creative brief says 'demographics', question it. Don't go by demographics, go by mindsets.
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1 comment:
I blame the Media.
Then again I always blame the Media in these matters.
-Maria
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