Forget the unforgettable writing, but isn't the cover of Michael Lewis' latest book a visual masterpiece. If you know how the Gridiron works, you'll get what I mean. And even if you don't, I'm sure you'll enjoy the book. It's written in a style all advertising should be written in: accessible enough to make something you're not particularly interested in, engaging. Very. Buy the book. And tell me if I'm wrong.
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