Font of knowledge

A font says a lot about your brand. Be very, very careful while choosing it. I was struck by this epiphany when I chanced upon a campaign for CNN. It had different words written in the 'CNN font' and said CNN, without saying it. That's how powerful a tool of communication a font is. It's the simplest of visuals in words. Please repeat after me: A font can speak for your brand without saying a word about it.