I have no idea who Mike Hughes is, but I vehemently disagree with him when he says, "Advertising is not a sprint. It's a marathon." Sorry mate, advertising is all about instant gratification. I'm sure you have your reasons for thinking so. I'd love to be enlightened on the same. For the life of me I don't get it. Do you? Do tell.
Quote pinched from http://www.rm116.com/adcentre
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