If you can mint words, you can mint names

Along the way, you might even mint some money. Some people consider the creator of The Simpsons to be the greatest word minter of all time. (I wonder whether he ever considered a career in advertising.) Study the art of creating neologisms, and you'll be schooling yourself in the hidden art of brand-naming. Of course, you mustn't for a moment assume building a brand is as easy as coming up with a nelogism. But coming up with a good brand name is a huge step in the right direction. Assignment for the days: Come up with one neologism per day. I won't ask you to head down to the Wordmint for lessons. Then again, you wouldn't lose much if you did.