What do you think of the name? For those who don't know what Trojan is, it's a brand name for a condom. (Clever, eh?) Someone I think I know mentioned something about contextual branding. (Brandnama). Think about that and then compare it to the market leader, Durex. How does it measure up? Durex sounds rather medical to me. Trojan sounds exciting, kinda naughty. When it comes to sex, I prefer to plug with naughty. What's your favourite brand name for a condom? Real or otherwise.
http://www.trojancondoms.com/
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