Cases in point #3: Hitler

What can brands learn from one of the biggest brands in humankind? Hitler isn't someone who should be imitated, but we can learn a lot from the man. Hitler can teach us about the constructive and destructive power of an inferiority complex. The pint-sized monster from Germany tapped into the rich vein of insecurity that's so ingrained in human beings and used it to build one of the biggest brands of all time: Himself. (And Germany.) Brands promise power. Brands promise they will make us feel beter about ourselves. Brands make us feel secure. (Do you see the parallels between brands and Hitler?) When it comes to brands, you could do worse than to emulate Hitler. If you're studying brands, study Hitler. Carefully.