Friday, December 01, 2006

Cases in point #4: Cars

What is the single most important thing man has invented? I'd argue it's the automobile. Which throws up some intriguing questions on consumer behaviour. Why is man so much in love with cars? Some people say the thing that attracts a man to a woman is the thing that draws him to a car. I wonder, do men love cars because women love men who love cars? Why would a woman love a man who loves a car? Wouldn't it make sense to love a man who loved her more than the car? As you can see, man's love for a car can lead us to some very interesting questions. Given a chance, I could write a thesis on man's relationship with cars. And so can you. Maybe you should.

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