Why the best place to be in advertising is India

When you have a combination of high growth rates and a free market running rampant, advertisers will have a heyday. Why so? Because the advertising business thrives not just on optimism, but dreams of optimism. Nothing epitomises the India of now more than her dreams. After so, so many years of seeing dream after dream after dream after Independence come to nought, the greedy Indian consumer is gobbling up every dream in sight. So if you want to be in advertising, be in India.