Cases in point #1: James Bond

What is it about 007 that makes it one of the most enduring brands of this century? Let's see. It tells a jolly good story. It's exciting. It doesn't make people think too much. It's instant gratification. If you want to learn a thing or two about brand-building, study James Bond. Needless to say, it'll be the best class you'll ever take. So here's the recipe: Pretty people, fast cars, exotic locales, have a solid formula, make it fantastic, make it believable. Repeat. Don't overthink. And yes, you need a good tagline. What do you think?