Which is arguably the world's biggest brand? No, think again. No, think again. Good God, it's so obvious. That's right. What makes religion the most enduring brand in the world? For an instructive journey into and a passionate offence on religion, do read devil's advocate and engaging scientist Richard Dawkins' books A Devil's Chaplain and Dawkins' God. In them, he talks about memes and how religion is one of the most powerful memes to have afflicted the human mind. Understand how religion has spread, reflect and then apply the very same techniques to branding. Speaking of which, also take the time out to read The Selfish Gene.
Pointedly speaking, it's all about the security humans find in belonging. See what I mean about branding? You will.
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