Why is MD&E a good brand name? Because it can be written as MD&E. A good brand name should offer itself to a decent abbreviation, also. At least that's what I think. What a good abbreviation allows you to do is come up with a long brand name. What a long brand name allows you to do is not be limited by a short brand name. The good thing about a short brand name is that it's...well, short. But, sometimes, you don't want to sell yourself short. And that's why you go for a name like Mad Dogs & Englishmen. A good brand name MD&E most certainly is. In fact, it's so good that it has outlived itself. See what I mean.
www.maddogsandenglishmen.com
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