Tuesday, December 05, 2006
Just shoe it
Nike has once again come up with a brilliant idea. They're running a sampling exercise that's a great example of what I call 'Just do it' thinking. They've got a van that goes around the country encouraging people to try out their shoes by going for a run in them. It doesn't take much to come up with an idea like this, but it takes balls to implement it. And that's what separates the men from the boys.
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