Wednesday, December 06, 2006

Cases in point #4: Jenna Jameson

The same great boobs. The same great legs. The same blond hair. It can't be her looks. In fact, porn is perhaps the one market where looks won't help you stand out. (Unlike in most other markets.) What made Jenna Jameson the biggest porn brand in the world? Was it the alliterative name? Was it the fact that she strove to cultivate herself as an articulate pornstar? Or was it the she got written about in more mainstream publications than any other pornstar in the history of porn? I'd like to think it was a bit of all that and the fact that we live in a time where porn is no longer underground. A combination of the pervasiveness of the Internet and the crashing down of boundaries turned Jenna into brand Jenna. In other words, less product differentiation, more timing. What's your take on brand Jenna?
http://en.wikipedia.org/wiki/Jenna_Jameson

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