Disruption #6

If you're an artist and want to be in advertising, learn to do the wrong things: Holden Caulfield complained in JD Salinger's Catcher In The Rye that if he were "a piano player or an actor or something and all those dopes thought I was terrific, I'd hate it. I wouldn't even want them to clap for me. People always clap for the wrong things." Like life, advertising too is a popularity contest.