Monday, December 04, 2006

First chapter

When I was a kid, my aunt introduced me to the term 'First chapter'. What the term refers to is anyone who can't stop talking about himself. Well, my coleagues are doing a campaign for a client who must not be named. Oddly enough, all the client wants to do is the first chapter. Shouldn't advertising be less about chest-beating and more about empathy?

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