Tuesday, December 12, 2006

Old Mac?

Apparently the Mac's core audience is older than we think it is. Much older. A new study shows that nearly half of Apple's users are 55 or older. Does that mean most of Apple's users are old? Let's look at that line again: When it comes to home computers, nearly half (46%) of Apple's U.S. user base is 55 or older. That's compared with only 25.2% of home PC users who are in that age category, reports MetaFacts Inc., a national market research firm. It's not what you think.

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