Monday, December 25, 2006

Deja boo!


The problem with movies like Deja vu is what makes for successful advertising. Given a choice, movies like this will always plump for the safer option. It's what makes them successful. If and when you watch Deja vu, think about the way it ends - happily. It'll teach you a lot about what advertising looks for.

Note how the 'mainstream-ness' of the movie also reflects in the 'standard issue' style of the poster.

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