It's no fun doing boring case studies. Duh! What's the point in stating the obvious? Fine. Here's a case study that's not so obvious. James Brown was/will remain one of the biggest brands in Soul. Apart from the fact that like all good brands the man had a whole lotta soul, what else made him such a big brand? James Brown is dead. Long will live James Brown. But whyyy? Timing. Colour. Smarts. Formula. Hmm? Did I just say colour? That's right.
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