Cases in point #8: India

In my trips around the world and the blogosphere, I've discovered that the thing people find most interesting about my country, India, is the fact that it is so different from any other place in the world. Isn't it odd then that the thing most Indians want is for their country to be like every other country in the world? If we want to build brand India, we must stick to our core competency and exploit it. Our niche is the fact that we're different. Let's not let globalisation destroy that. Al and Laura Ries would approve.