Übvertising

Logo showgo #21: 7/10

2007-04-22T03:32:00.000-07:00

Logo showgo #20: 6/10

2007-02-05T05:03:00.000-08:00

Classy. Reflects the baseline of the magazine nicely. Just what a good logo should do: Work in tandem with the line that goes with it. Ladies and gentlemen, all rise for Jetstreaker, the magazine of the upper class...

Logo showgo #19: 6/10

2007-01-31T23:57:00.000-08:00

Really good graphic design. Love the way the inner 'B' is slightly off-centre. It's what separates the logo from the ordinary.

Things we buy #13: Zihotch watch

2007-01-30T19:49:00.000-08:00

The dial doesn't tell you the time. It connects you to a voice that does. Cool!

Logo showgo #18: 6/10

2007-01-28T22:04:00.000-08:00

The retro cool of Bata

2007-01-27T19:06:00.000-08:00

I'm sold on Bata. Why so? Because the stamp of individuality that Nike likes to attest to itself has gone. When everyone wants to be individual, nobody remains so. The mysterious appeal of Bata lies in the return of retro that we're witnessing and will continue to see in the years to come. The marketeers at Bata will do well to make a note of it and start pumping a little more money to take advantage of this trend. More than any other brand of footwear, the classic Bata brand is best positioned to take advantage of retromania.

Thank God for Planners

2007-01-27T01:48:00.001-08:00

Why people don't read body copy

2007-01-25T03:56:00.000-08:00

Logo showgo #17: 7/10

2007-01-20T02:26:00.000-08:00

Logo showgo #16: 7/10

2007-01-17T19:36:00.000-08:00

Logo showgo #15: 7/10

2007-01-16T21:25:00.001-08:00

Memoirs of a Geisha - A triumph of execution

2007-01-14T19:40:00.000-08:00

No matter what you think of originality, somebody else has already thought of it. And that's why, in this day and age, execution is just as important, if not more important, an idea than the idea itself. Proof of this is the film I watched last night. In terms of the story, it was just as melodramatic and formulaic as, say a film like Umrao Jaan. It's the breathtaking execution that make both films stand out. Advertising practitioners would do well to make a note of it. Oddly enough, Umrao Jaan didn't go on to win as many international accolades as Memoirs of a Geisha did. Hmm.

Things we buy #12: Eco-friendly bra/shopping bags

2007-01-13T23:29:00.000-08:00

Trust the Japanese to come up with the most innovative weirdities society will ever get to know. What is it about the Japanese mind that makes them come up with such twisted wonders?

Skill Bill #6: Use people

2007-01-13T21:21:00.000-08:00

If you don't know how to use people without making them feel like they are being used you're not likely to succeed in advertising, and in life. The key to being more productive lies in your ability to multiply resources. In my opinion, this is what makes the Internet special: It multiplies.

Skill Bill #5: Board games

2007-01-13T20:24:00.000-08:00

Nothing like board games to make the mind go places the body cannot. Here's one that I chanced upon via a post from Blaiq. Sounds fascinating. All this to say if you want to keep your mind curious, engaging and alive, play board games.

Lazy people

2007-01-13T20:11:00.000-08:00

What is it about us that stops us from making that anonymous call? We'll make anonymous calls for all kinds of stupid things but we have to be cajoled, coaxed and pursuaded to make this kind of anonymous call? Crazy people. Great film.

Arthur aur les Minimoys

2007-01-13T19:22:00.000-08:00

I think what this movie needed was some good English writing. The formula for successful animated films in English is wisecracks and smart writing to go with good animation. This film has some outstanding animation but some very banal dialogue writing. I suspect it lost some of its verve and sparkle when translated from French to English. In some ways, this film reminds me of the problems we face in advertising when writing for multilingual audiences.

Logo showgo #13: 6/10

2007-01-12T23:56:00.000-08:00

Advertising dystopia

2007-01-12T21:20:00.000-08:00

The film's best jokes—and Idiocracy is a very joke-dense film—trace the steady and inexorable crassification of the cultural landscape into a future where the Fuddrucker's hamburger chain has become "Buttf***er's" and Starbucks offers hand jobs along with its lattes. Nike's slogan is "Don't Do a Thing" and Carl's Jr.'s is "F**k You, I'm Eating." Slot machines in hospital waiting rooms promise a shot at free health care, and language has devolved into a mixture of "hillbilly, Valley Girl, inner-city slang, and various grunts."

Skill Bill #4: Mint words

2007-01-12T19:31:00.000-08:00

A good way to practice lateral thinking, and cultivate it, is to spend a little time, every day, trying to come up with one new word. It's easier than you think. All you need is a bit of discipline. On second thoughts, it's harder than I thought.

The perils of overthinking

2007-01-12T19:28:00.000-08:00

Skill Bill #3: Life matters

2007-01-12T18:55:00.000-08:00

Don't work like your life depended on it. Advertising is too dependent on too many people to let your life depend on it. If you happen to be in a position where you can work as a lone ranger, then put your life and soul into it. Only then.

A tag late

2007-01-12T18:50:00.000-08:00

I got tagged into doing this after I did it. Ah well, I'll just tag along. Again. Thanks for the tag.

Logo showgo #12: 7/10

2007-01-10T19:40:00.000-08:00

Thank You for Smoking

2007-01-10T19:18:00.000-08:00

Proof that you've got to be really smart to be in advertising. And really dumb to buy advertising. Great movie. Sooper soundtrack.

Skill Bill #2: General Gyan

2007-01-10T19:15:00.000-08:00

If you want to be in advertising, be in advertising. And not in Client Servicing, Creative, Planning or Media Planning. Advertising is for a special kind of generalist.

Skill Bill #1: Google nuts

2007-01-09T19:38:00.000-08:00

Most of the time people don't know things because they don't know where to look for them. Everything you need is out there. Learn how to find what you are looking for faster, and you'll do much more with what you find. Learn how to Google better. Every morning, come into work and play around for 15 minutes with different search word combinations on the world's best oracle. You'll be amazed at the kind of things that will get thrown up by your searches. Good fun. And good for your career too.

Logo showgo #11: 7/10

2007-01-09T19:33:00.000-08:00

Raisin' California

2007-01-09T19:02:00.000-08:00

The California Raisins made more money from merchandising sales than California farmers made selling real raisins - the very product the animated Raisins were designed to promote. Hmm.

Logo showgo #10: 6/10

2007-01-09T04:31:00.000-08:00

Picture start #13

2007-01-09T04:19:00.000-08:00

Don't think ads. Think smart.

2007-01-09T02:22:00.000-08:00

Google topped the list of most popular brands in the UK despite spending spending just £1.4m on advertising last year, most of it online. See how this compares with the bloated ad spends of the lower-ranked brands.

Things we buy #11: Mimobots and other Popgadgets

2007-01-08T22:38:00.000-08:00

Got to this when I was surfing for mimobots, which is another cool thing more and more of us will buy. Here you go. Good buys.

Advertising clever

2007-01-08T19:58:00.000-08:00

In a very interesting and clever piece of advestigative journalism, Advertising Age has picked the 'Consumer' as the 'Agency of the Year'. Clever choice. And the biggest problem with most advertising creatives around the world - trying to be clever for their own good.

Forgive, don't forget.

2007-01-08T18:47:00.000-08:00

Suggesting bad creative is the only way clients remember that they're creative too.

How not to do advertising

2007-01-08T07:30:00.000-08:00

Advertising love II

2007-01-07T22:48:00.000-08:00

Advertising love

2007-01-07T22:41:00.000-08:00

The thing about advertising, it's a lot like love. It always falls short of expectations. And now that you know this, go forth and fall in love with advertising. It's the only way to enjoy it. And its contradictions. Sounds so fucking wise, doesn't it? It's not. It's reality.

Logo showgo #9: 7/10

2007-01-06T21:44:00.000-08:00

How to deal with advertising creatives

2007-01-06T20:42:00.000-08:00

Consumers are so gullible?

2007-01-06T18:48:00.000-08:00

Judgement way

2007-01-05T05:44:00.000-08:00

Always judge a product by its advertising. If the ad is intelligently conceived, you can be fairly certain that so will be the product.

Blogger v/s Typepad

2007-01-05T02:49:00.000-08:00

It's interesting that blogger didn't feel the need to add a descriptor to its logo while typepad did. Any thoughts on why would be...well, interesting. If you had to launch a blogging service, would you add a qualifier to support the name/logo?

Mucous magic

2007-01-04T22:44:00.000-08:00

Brand building is all about getting people to buy into a school of thinking. Good marketing starts with the search for a good brand name for an evolving school of thought. Example: Mont Blanc is not just a brand name. It's a school of thought. An Oscar is not just an award show. It's a school of thought. Apple is not a computer. It's a school of thought. If you had to look for a brand name for an Acting Academy that teaches budding actors the fine art of the kind of Oscar grovelling people pass off for acting, you could do worse than 'The Mucous School of Film Acting: the theory that great emotion is best telegraphed by failing to wipe away one's snot while weeping abjectly'. Introduced to me by Dana Stevens, film critic for Slate.com.

Shooting from the hipness

2007-01-03T23:49:00.000-08:00

When Demetri starts promoting Windows Vista, Demetri becomes unhip. So why have I mentioned this Heisenbergian phenomenon here? To illustrate the point that no matter what your brand is or wants to be, if it is associated with something that's not your brand the less powerful brand will change. What's interesting is that Dimitri didn't change perceptions about Vista. Windows is so powerful, that it changed Demetri. Much like Victoria's Secret changed Bob Dylan. More interesting music on how some brands/people are immune to the Heisenbergian principle.

Research queues

2007-01-03T21:18:00.000-08:00

Bet you didn't know this about research. Then again, most people in advertising don't know research. Unfortunately.

A question of thought

2007-01-03T20:54:00.000-08:00

The folks over at Edge have an interesting question worth thinking about. And what am I most optimistic about? Well, Marketing. (Spoken like a true cynic.) So...what are you most optimistic about?

The Free will not

2007-01-03T19:26:00.000-08:00

I think I have written about this earlier, but I feel compelled to write about it again. The thing is, one of the most emailed articles on the NYT site is a take on whether we are masters of intention or are we just deciders in retrospect? What? Okay, let's try that again. There's an article I'm going to point you, my non-existent audience, to which talks about whether we have the right to choose or are we simply compelled to make the choices we make?

If it is the latter state of affairs, what's the point of all this marketing and advertising? If you ask me...and of course no one did...but in the unlikely event of someone going through the trouble to ask me, I'll say you decide. The question is can you? (Requires free membership registration.)

As Einstein paraphrased it, “a human can very well do what he wants, but cannot will what he wants.”

Pomo marketing: Shopping entertainment

2007-01-02T23:32:00.000-08:00

Selfridges nearly went out of business (as so many department stores have done) in the 1990s. But it reinvented itself by dismissing the order, formality and stillness of the old stores. Every brand was given its head and allowed to do what it wanted. Uniforms are out, as is standard decor, shelving and presentation. There is no hierarchy of goods; watches compete with perfume, luggage with high fashion, cafés with fast food. Shows, action and stunts break up the day. Selfridges calls it “shopping entertainment”. So successful is it that two years ago a panel of style gurus voted it Britain's “coolest brand”.

The Media landscape: 2007

2007-01-02T22:12:00.000-08:00

Logo showgo #8: 7/10

2007-01-02T21:56:00.000-08:00

Ahlan!

2007-01-01T20:25:00.000-08:00

If you don't know what that means, is that a problem with the brand name or the fact that the communication hasn't bothered to tell you what that means? 'Ahlan' means 'welcome' in Arabic and is the brand name for a 'tourist sim card' from Etisalat; a brand name that the client now wants to change because people don't know what 'Ahlan' means. In which case, shouldn't the solution be to communicate what the word means? Oh no, what the client wants is a brand new name. More accurately, it's what their branding agency wants. Why? Because it believes Etisalat needs to get away from Arabic brand names for their products.

Question: If you are the largest telecom provider in the Arabian world why would you want to get away from a brand name that welcomes tourists in your language? If I were to launch a similar package in India, I'd most certainly call it 'Namaste'.

Cases in point #8: India

2007-01-01T20:07:00.000-08:00

In my trips around the world and the blogosphere, I've discovered that the thing people find most interesting about my country, India, is the fact that it is so different from any other place in the world. Isn't it odd then that the thing most Indians want is for their country to be like every other country in the world? If we want to build brand India, we must stick to our core competency and exploit it. Our niche is the fact that we're different. Let's not let globalisation destroy that. Al and Laura Ries would approve.

What bad Account Planners sound like

2007-01-01T01:24:00.000-08:00

Words don't come easy

2007-01-01T01:07:00.000-08:00

That's why, no matter what you want to be in advertising, you must subscribe to this service. It's easy.

Logo showgo #7: 5/10

2006-12-31T23:59:00.000-08:00

Clumsy. For a depository of better Google holiday logos, check this. Good fun.

People are comics

2006-12-31T04:42:00.000-08:00

Ultimatum Marketing

2006-12-31T04:07:00.000-08:00

If you're looking for a spike in the sales of a product connected with a famous person, encourage that person to commit suicide. It's the ultimate move in marketing. Research points to it.

Logo showgo #6: 7/10

2006-12-31T03:05:00.000-08:00

Fight at the museum

2006-12-31T02:40:00.000-08:00

Human beings are so interesting. I was surfing through the message boards for the movie 'Night at the Museum' on the IMDB when I came across a 200 message argument on why Robin Williams' comment about evolution should be expunged from the movie. It amazes me how something so insignificant can get so many people so steamed up. Pray, what on earth does this have to do with advertising? Well, if you don't find human beings interesting, in an objective sort of way, you won't do very well in advertising. And why do some people have a problem with evolution? The same reason Windows has a problem with Macs? Hmm.

Logo showgo #5: 7/10

2006-12-30T04:54:00.000-08:00

A colourless logo for a company that's all about colour. Great idea.

Logo showgo #4: 5/10

2006-12-29T23:09:00.000-08:00

There's something clumsy about this logo. And something nice. It could have been so much nicer. When you have a product like the Burn Foundation, there's so much more you can do.

Blog of mouth

2006-12-26T22:11:00.000-08:00

Blogs feed off one and other. Here are some ways to make your blog more widely read:

1. Take on a big name.
2. Take pot shots at big media.
3. Scratch a big blogger's back.
4. Keep scratching a big blogger's back.
5. Link. Link. Link.
6. Go blocal. (That's blog+local)

Speaking of point number 6, is that why this list of marketing and related blogs put out by The Godin has no blogs from one of the two biggest markets in the world? What gives? I guess a marketing blog from India just cannot make much sense to the people who gave the world Marketing. Sorry.

The funny side of advertising. Sad.

2006-12-26T18:44:00.000-08:00

People in advertising

2006-12-26T03:43:00.000-08:00

Cases in point #7: Tirupathi hair salon

2006-12-25T20:20:00.000-08:00

The practice of Hindu pilgrims shaving their heads has created a £3.7m business for temple that sells tons of hair to Westerners. Now this is what you call an interesting business model and a wonderful brand extension of the Über brand that is religion. To cut a short story long, dissect.

Things we buy #10: Christmas card

2006-12-25T20:06:00.000-08:00

Now what kind of person would buy a card like this? This Christmas card, dated 1895, might be the oddest ever.

Cases in point #6: James Brown

2006-12-25T19:42:00.000-08:00

It's no fun doing boring case studies. Duh! What's the point in stating the obvious? Fine. Here's a case study that's not so obvious. James Brown was/will remain one of the biggest brands in Soul. Apart from the fact that like all good brands the man had a whole lotta soul, what else made him such a big brand? James Brown is dead. Long will live James Brown. But whyyy? Timing. Colour. Smarts. Formula. Hmm? Did I just say colour? That's right.

Kid rocks

2006-12-25T04:35:00.000-08:00

Just a reminder that if you want to be in advertising, you must never forget the child in you. Just don't let him/her control you. (Just a reminder.)

Deja boo!

2006-12-25T02:15:00.000-08:00

The problem with movies like Deja vu is what makes for successful advertising. Given a choice, movies like this will always plump for the safer option. It's what makes them successful. If and when you watch Deja vu, think about the way it ends - happily. It'll teach you a lot about what advertising looks for.

Note how the 'mainstream-ness' of the movie also reflects in the 'standard issue' style of the poster.

30-second Spot Na-na

2006-12-23T20:53:00.000-08:00

"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes - the ones who see things differently. They're not fond of rules and they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing that you can't do is ignore them. Because they change things." More from Timothy L. O'Brien

Logo showgo #3: 7/10

2006-12-23T04:14:00.000-08:00

In a film, the poster is the logo. Is it?

The human side of advertising

2006-12-23T03:58:00.000-08:00

If you are in advertising or want to get into advertising or wish to understanding advertising or just want to connect with humans, something which advertising endevours to do, watch Babel. It'll teach you how to talk to people no matter which language you're trying to communicate in. And yes, don't just watch it.

The inhuman side of advertising

2006-12-23T03:05:00.000-08:00

I think the reason a film like Apocalypto works is because the Director understands how much human beings love watching fellow humans suffer. We're a perverted race and the sooner we, the practitioners of advertising, understand it, the better we will be at offering redemption. Through advertising.

Things we buy #9: Organic cigarettes

2006-12-22T04:12:00.000-08:00

5 things about me

2006-12-22T03:27:00.000-08:00

There's a cybertag doing the rounds of the blogosphere which hasn't, and probably never will, get to me. And that's what got to me.

1. I wish I were an Art Director.

2. I wish I could be celibate.

3. I wish I am what I'm not.

4. I wish I didn't wish.

5. I'm glad I got that off my chest.

Picture start #12

2006-12-20T20:01:00.000-08:00

Question. Answer?

Newtail #6: Pow!

2006-12-17T20:08:00.000-08:00

Give yourself a surprise. Daily. It's good for your head. Maybe it's not so good for your heart. Or for that matter your ego. But then, if your head is in the right place, your heart will follow. I think. Pow!

Brand new

2006-12-16T01:34:00.000-08:00

Brandbaja is a neologism coined out of the words brand and baja (a Hindi word that means band/noise/music). It's a new little fun spot where I focus on something else that interests me just as much as some of the other things that interest me just as much: Radio.

Stop start

2006-12-16T01:11:00.000-08:00

Perhaps the only person who regularly visits these pages, my very patient girlfriend, asked me why I discontinued this blog? Here's your take on it.

The way I see it, everything you need to know to help you create good advertising is on the pages of this blog. Exercises to help you think more creatively. Ways to write more effectively. Links to regularly updated ad sights and tools to help you create. I didn't stop this blog. I just decided to stop adding my two bits to it.

This blog is not just about what I write here. It's also a gateway to some fabulous raw material for advertising that I have linked you to. At the end of the day, it's not what I put out, but what you put in that will help you create good advertising.

All you need to do now is practice the fundamentals I have tried to lay down for you here. Or, wait for my book.

Press stop

2006-12-13T18:44:00.000-08:00

If you want to do create good advertising, you must know when to stop. It's time to stop.

Logo showgo #2: 7/10

2006-12-12T20:52:00.000-08:00

Is it the name or is it the logo? The question is, what is the question? You tell me. It's how discussions are born. It's how knowledge is created. It's how advertising works. And this logo? I think it's the name that makes the logo. That said...

Disruption #9

2006-12-12T20:10:00.000-08:00

Advertising is all about creating a disruption with words and pictures. Here's a term that's designed to create a disruption. What does it mean when something decides to 'Go Baghdad' on you? Thanks Scott Adams for that one. And for my daily dose of disruption.

Wii love it

2006-12-12T20:04:00.000-08:00

Proof that Nintendo is likely to win the numbers in the gaming wars and that it has taken the gaming experience to the next level. Don't just take my word for it, look at the picture and tell me why not. We'll take it from there.

Things we buy #8: Dans le noir

2006-12-12T19:41:00.000-08:00

Men, the next time you want to wow your girlfriend take her out for a french meal, in the dark. The latest fad in eating out has gone truly outre. Dans le noir, is encouraging patrons to experience the pleasures of dining in the dark. I'm thinking I'll go back to my country and start a chain of restaurants in the back of the beyond where we get no electricity. Maybe then, I too, will get written about in the fine pages of The Guardian.

Name call#10: The Hold all

2006-12-12T19:19:00.000-08:00

When I was growing up, I was exposed to a term called 'hold all'. It's a uniquely Indian moniker for a bed roll with enough space to carry a matress, blanket, pillow, bathroom slippers, toothpaste, big feet, massive egos and then some. When rolled up, it looked a bit cumbersome, but was very useful for uncomfortable train journeys on the back-breaking wooden berths that used to be the norm before the Indian Railways introduced cushioned berths. Right, now why on earth did I launch into that mini-treatise on the odd ball that is the 'hold all'? Because I'm quite shocked nobody has found a better way to use it as a brand name. (A quick google yielded only one site that sells all kinds of sports equipment. Not good enough for me.)

I think 'hold all' is a helluva brand name waiting to be built. For now, though, there's a nice little blog that has bought into it. The name says it all. Appropriately enough, the namer of the said blog has a blog on the craft of naming brands.
http://theholdall.blogspot.com

Logo showgo #1: 7/10

2006-12-12T04:48:00.000-08:00

Introducing an interactive way to understand logos. For starters, here's a logo for the Open Rights Group. I like it. If you don't, tell me why. After which, I'll tell you why.
http://www.openrightsgroup.org/

Old Mac?

2006-12-12T03:50:00.000-08:00

Apparently the Mac's core audience is older than we think it is. Much older. A new study shows that nearly half of Apple's users are 55 or older. Does that mean most of Apple's users are old? Let's look at that line again: When it comes to home computers, nearly half (46%) of Apple's U.S. user base is 55 or older. That's compared with only 25.2% of home PC users who are in that age category, reports MetaFacts Inc., a national market research firm. It's not what you think.

Picture start #11

2006-12-11T22:10:00.000-08:00

I promised I wouldn't go on. And then, I just couldn't stop. When you see something like this, can you? The day when I stop blogging will have to wait another day. Here's something to start you up. It certainly got me restarted.

Rohinton's mystery

2006-12-11T21:22:00.000-08:00

I'm reading Rohinton Mistry's Family Matters. Once again, it's a book about the things Rohinton knows best: Parsis and their idisyncratic ways. It's a lesson brand builders would be well advised to make a note of. When you know something well, mine it.

Name call#9: Asimo

2006-12-11T20:57:00.000-08:00

Honda's new robot, featured in their new commercial, is called Asimo. Do you think they're trying to riff off the name of the best known science fiction writer of the Honda generation? (Yep, the same guy.) If so, a good choice and a good move. (I think.) If not, a good name. (I think.)

Disruption #8

2006-12-11T20:51:00.000-08:00

Why has W+K, London, chosen to call their blog Optimism? Doesn't that go against the prevailing zeitgeist? Ah, that word again. This time though, not just for effect.
http://wklondon.typepad.com/

Down play

2006-12-11T20:17:00.000-08:00

I was watching an interview down at Plan Fallon where the interviewer starts the conversation by telling people that what is to follow isn't likely to be very good. It makes me wonder, would it be so bad to start something by telling your audience what they are about to see is going to knock their socks off? I guess it would. It would raise expectations. How, when and why did optimism become naff? Zeitgeist. (Don't worry, I just threw that in for effect.)
http://fallontrendpoint.blogspot.com/

Disruption #7

2006-12-11T19:50:00.000-08:00

The great thing about masturbation is it makes you forget about sex. The question is what does that have to do with brand-building? If you think about it, it does. Think about it.

Good Lord!

2006-12-11T19:41:00.000-08:00

A friend wrote to me yesterday telling me that the way to find happiness in life is to find Jesus. She's right. If you want to be happy in your job, make it your Jesus. In my experience, it's best not to make your job your Jesus. If you get so attached to your job, you're going to lose all sense of objectivity. And when you lose the ability to look at something objectively, you're better off not doing it for a living. So what does this have to do with Account Planning? A lot. A Planner is, perhaps, the only mind in the agency who's paid to look at things objectively. Poor chap, his Jesus is the brand.

Picture start #10

2006-12-09T03:14:00.000-08:00

Mural by Chiho Aoshima. Challenge for you.

Steve Jobs would approve

2006-12-09T02:11:00.000-08:00

So Microsoft has launched the work for Vista. Unfortunately, even with hipster comic Demetri Martin, it sucks. I'm not surprised. The Vista shouldn't be trying so hard to look cool. It should stick to what it's best at. While I'm not sure what that is, it's definitely not cool.
www.clearification.com

Newtail #5: Graph laughs

2006-12-08T23:06:00.000-08:00

Just when I was thinking of dropping Creative Generalist from my list of raw material, he points me to a gem that makes me look like the short-sighted fool. No, it won't make you fall in love with Math, but it certainly shows you a fun way to deal with Math. Check out old bag's take on graphs for all kinds of interesting things. Careful, you might fall in love with Math.
http://indexed.blogspot.com/

Media that matters

2006-12-08T22:48:00.000-08:00

The Scampblog is asking an interesting question down at his/her hangout. It goes like this: What's your favourite medium to work on? Here's my answer, for everyone, when it comes to advertising, I think creative people like to work most on TV. I could be wrong, but I don't think I am. Creative people are too self-centred to choose anything less high-profile. Keep your eyes on that poll and let's see if I'm proved wrong. Personally speaking, I love radio. Why? It's personal.

Disruption #6

2006-12-08T22:29:00.000-08:00

If you're an artist and want to be in advertising, learn to do the wrong things: Holden Caulfield complained in JD Salinger's Catcher In The Rye that if he were "a piano player or an actor or something and all those dopes thought I was terrific, I'd hate it. I wouldn't even want them to clap for me. People always clap for the wrong things." Like life, advertising too is a popularity contest.